Date: 22.09.2022

Following the latest trends and growth in the liquid detergent segment, our subsidiary Beohemija decided to upgrade the design of its existing portfolio. Specifically, the Universal, Color and Black Perfect categories, whose launch campaign is currently underway. In addition, customers can look forward to brand new categories of liquid detergents: baby sensitive, Soft Lotus and Perfumed Like a Diamond.

We wish the new products to be successful and the new look to be pleasing to many eye.